When Wal-Mart customizes its merchandise store by store to meet shopper needs, it is practicing ________.
A) niche marketing
B) psychographic marketing
C) local marketing
D) social segmentation
E) individual marketing
Answer: C
When Wal-Mart customizes its merchandise store by store to meet shopper needs, it is practicing ________.
A) niche marketing
B) psychographic marketing
C) local marketing
D) social segmentation
E) individual marketing
Answer: C