Which of the following appeals is based on the idea that consumers often feel before they think?
A) emotional appeal
B) rational appeal
C) structural appeal
D) standardized appeal
E) integrated appeal
Answer: A) emotional appeal
Which of the following appeals is based on the idea that consumers often feel before they think?
A) emotional appeal
B) rational appeal
C) structural appeal
D) standardized appeal
E) integrated appeal
Answer: A) emotional appeal