Which of the following is the best advice for an international marketer planning to interact with businesspeople from many different cultures?

Which of the following is the best advice for an international marketer planning to interact with businesspeople from many different cultures?



A) Trust your instincts and behave as you normally do.
B) Remember that countries all over the world are fascinated with American culture.
C) Cultures really are different, so do your best to learn about those differences.
D) Use the same strategies with all of your clients, no matter what their cultural backgrounds are.
E) Assume that businesspeople from different cultures will make accommodations for you



Answer: C


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