Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?
A) price
B) a consistent product mix
C) the value delivery network
D) marketing strategy
E) differentiation
Answer: D
Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?
A) price
B) a consistent product mix
C) the value delivery network
D) marketing strategy
E) differentiation
Answer: D