Which of the following is NOT an example of a specialized and highly targeted media that an advertiser might use to reach smaller customer segments?
A) cable television channels
B) e-mail
C) cell phone content
D) network television
E) online social networks
Answer: D) network television
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?