Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today's targeting strategies.

Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today's targeting strategies.



A) marketing; media
B) media; sales
C) narrowcasting; broadcasting
D) broadcasting; narrowcasting
E) advertising; word-of-mouth


Answer: D) broadcasting; narrowcasting


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