Which of the following is the total combined customer lifetime values of all a company's current and potential customers?
A) share of customer
B) customer lifetime value
C) customer equity
D) profitability
E) share of market
Answer: C
Which of the following is the total combined customer lifetime values of all a company's current and potential customers?
A) share of customer
B) customer lifetime value
C) customer equity
D) profitability
E) share of market
Answer: C