Which of the following is true of changes in the organization of distribution channels?

Which of the following is true of changes in the organization of distribution channels?



A) Developing new channels seldom causes conflict with a company's established channels.
B) To remain competitive, product and service producers must use fewer marketing channels.
C) The growth of the Internet threatens many brick-and-mortar companies with disintermediation.
D) Companies have fewer channel options today than they did in the past due to economic problems.
E) Advances in technology have decreased the number of channels available to entrepreneurial firms.


Answer: C) The growth of the Internet threatens many brick-and-mortar companies with disintermediation.


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