95 percent of the observations under the normal curve fall within ________ times the sample error. Marketing Chapter 10 95 percent of the observations under the normal curve fall within ________ times the sample error. a. ±1.64 b. ±1.96 c. ±2.58 d. ±95 e. ±1.95 Answer: b. ±1.96 Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+