A Spanish-language channel runs its ads only in Hispanic neighborhoods. This is an example of ________.
A) broadcasting
B) buzz marketing
C) narrowcasting
D) media multitasking
E) personal selling
Answer: C
A Spanish-language channel runs its ads only in Hispanic neighborhoods. This is an example of ________.
A) broadcasting
B) buzz marketing
C) narrowcasting
D) media multitasking
E) personal selling
Answer: C