According to the communication process, when a salesperson develops a sales presentation, he or she is actively involved in:

According to the communication process, when a salesperson develops a sales presentation, he or she is actively involved in:

According to the communication process, when a salesperson develops a sales presentation, he or she is actively involved in:


a. Encoding
b. Affective stimulation
c. Perceptualization
d. Decoding
e. Selling


Answer: a. Encoding


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