Age, income, gender, and interest in buying product X would all be considered ________ of the consumer, or object.
A) descriptions
B) properties
C) subjective descriptors
D) objectives descriptors
E) commonalities
Answer: b. properties
Age, income, gender, and interest in buying product X would all be considered ________ of the consumer, or object.
A) descriptions
B) properties
C) subjective descriptors
D) objectives descriptors
E) commonalities
Answer: b. properties