An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
A) line extension
B) brand extension
C) multibranding
D) new brands
E) rebranding
Answer: B
An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
A) line extension
B) brand extension
C) multibranding
D) new brands
E) rebranding
Answer: B