Costco's Kirkland products are an example of a(n) ________.
A) organizational brand
B) support brand
C) private brand
D) sponsorship brand
E) manufacturer's brand
Answer: C
Costco's Kirkland products are an example of a(n) ________.
A) organizational brand
B) support brand
C) private brand
D) sponsorship brand
E) manufacturer's brand
Answer: C