_____ are general statements of what the firm wishes to accomplish and eventually become refined into specific, measurable, and attainable aims for the firm.
a. Missions.
b. Goals.
c. Objectives.
d. Strategies.
Answer: b. Goals.
_____ are general statements of what the firm wishes to accomplish and eventually become refined into specific, measurable, and attainable aims for the firm.
a. Missions.
b. Goals.
c. Objectives.
d. Strategies.
Answer: b. Goals.