On the BCG matrix, a _____ refers to products that are important to building the future of the business and are deserving of any needed investment.
a. Cash cows.
b. Stars.
c. Dogs.
d. Problem children.
Answer: b. Stars.
On the BCG matrix, a _____ refers to products that are important to building the future of the business and are deserving of any needed investment.
a. Cash cows.
b. Stars.
c. Dogs.
d. Problem children.
Answer: b. Stars.