Marketing MCQ Marketing Chapter 7 As more and more respondents have access to the Internet, online surveys, a form of computer-administered surveys, are often combined with some other method, such as telephone surveying, a form of person-administered surveying. This is an example of what type of survey?

As more and more respondents have access to the Internet, online surveys, a form of computer-administered surveys, are often combined with some other method, such as telephone surveying, a form of person-administered surveying. This is an example of what type of survey?

Marketing Chapter 7

As more and more respondents have access to the Internet, online surveys, a form of computer-administered surveys, are often combined with some other method, such as telephone surveying, a form of person-administered surveying. This is an example of what type of survey?

a. Computer and self-administered survey
b. Multiple methodology survey
c. Combination methodology
d. Mixed-mode survey

Answer: d. Mixed-mode survey

Marketing MCQ

As more and more respondents have access to the Internet, online surveys, a form of computer-administered surveys, are often combined with some other method, such as telephone surveying, a form of person-administered surveying. This is an example of what type of survey?

As more and more respondents have access to the Internet, online surveys, a form of computer-administered surveys, are often combined with some other method, such as telephone surveying, a form of person-administered surveying. This is an example of what type of survey?

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