Branded Coca-Cola cups have been prominently featured on episodes of American Idol. This is an example of ________.
A) advertising
B) sponsorship
C) consumer-generated messages
D) sales promotion
E) product placement
Answer: E
Branded Coca-Cola cups have been prominently featured on episodes of American Idol. This is an example of ________.
A) advertising
B) sponsorship
C) consumer-generated messages
D) sales promotion
E) product placement
Answer: E