Customer orientation must be understood by _____________.
a. The sales force
b. Top management
c. Top management and middle management
d. Frontline personnel
e. Everyone in the organization
Answer: E. Everyone in the organization
Customer orientation must be understood by _____________.
a. The sales force
b. Top management
c. Top management and middle management
d. Frontline personnel
e. Everyone in the organization
Answer: E. Everyone in the organization