During a sales presentation, the salesperson must be prepared to correct a negative impression the prospect may have about a product. Thus, a salesperson should most likely do all of the following EXCEPT:
A. alter the importance of the attributes.
B. highlight unnoticed product attributes.
C. alter the prospect's beliefs about the product.
D. change the person's search for an ideal product into a realistic product.
E. emphasize the importance a prospect attaches to a product's high price.
Answer: E. emphasize the importance a prospect attaches to a product's high price.