Focusing on budget factors especially in sample size specification:

Focusing on budget factors especially in sample size specification:


A) Helps keep market research projects within budget.
B) Is an essential part of the marketing researcher manager's duties.
C) Helps control scope creep in marketing research budgets.
D) Ignores the value of the survey's results to management.


Answer: D) Ignores the value of the survey's results to management.


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