Marketing MCQ Marketing Chapter 11 For the vast majority of surveys, respondents' answers are typically contained in an electronic ________, a matrix arrangement of numbers (mainly) in rows and columns similar to a Microsoft Excel spreadsheet.

For the vast majority of surveys, respondents' answers are typically contained in an electronic ________, a matrix arrangement of numbers (mainly) in rows and columns similar to a Microsoft Excel spreadsheet.

Marketing Chapter 11

For the vast majority of surveys, respondents' answers are typically contained in an electronic ________, a matrix arrangement of numbers (mainly) in rows and columns similar to a Microsoft Excel spreadsheet.

a. Data code
b. Data analysis
c. Dataset
d. Data code book

Answer: c. Dataset

Marketing MCQ

For the vast majority of surveys, respondents' answers are typically contained in an electronic ________, a matrix arrangement of numbers (mainly) in rows and columns similar to a Microsoft Excel spreadsheet.

For the vast majority of surveys, respondents' answers are typically contained in an electronic ________, a matrix arrangement of numbers (mainly) in rows and columns similar to a Microsoft Excel spreadsheet.

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