Marketing MCQ Marketing Chapter 11 _____ is the operation in which the identification of code values are associated with the possible responses for each question on the questionnaire.

_____ is the operation in which the identification of code values are associated with the possible responses for each question on the questionnaire.

Marketing Chapter 11

_____ is the operation in which the identification of code values are associated with the possible responses for each question on the questionnaire.

a. Data analysis
b. Data coding
c. Dataset entry
d. Data code entry

Answer: b. Data coding

Marketing MCQ

_____ is the operation in which the identification of code values are associated with the possible responses for each question on the questionnaire.

_____ is the operation in which the identification of code values are associated with the possible responses for each question on the questionnaire.

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