Marketing MCQ Marketing Chapter 8 If the respondent is asked to indicate his or her first, second, third, and fourth choices of hotels, the results are:

If the respondent is asked to indicate his or her first, second, third, and fourth choices of hotels, the results are:

Marketing Chapter 8

If the respondent is asked to indicate his or her first, second, third, and fourth choices of hotels, the results are:

a. Preferentially scaled.
b. Nominally scaled.
c. Differentially scaled.
d. Ordinally scaled.

Answer: d. ordinally scaled

Marketing MCQ

If the respondent is asked to indicate his or her first, second, third, and fourth choices of hotels, the results are:

If the respondent is asked to indicate his or her first, second, third, and fourth choices of hotels, the results are:

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