Marketing MCQ Marketing Chapter 11 _____ is defined as situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions.

_____ is defined as situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions.

Marketing Chapter 11

_____ is defined as situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions.

a. Respondent falsehoods
b. Respondent guessing
c. Fatigue-related mistakes
d. Respondent misunderstanding
e. Nonresponse

Answer: d. Respondent misunderstanding

Marketing MCQ

_____ is defined as situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions.

_____ is defined as situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions.

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