It is common practice for marketing researchers, particularly the do-it-yourselfers, to consider ________ to be a random sample.
A) a mall intercept sample
B) a panel sample
C) a telephone sample
D) a group sample
Answer: B) a panel sample
It is common practice for marketing researchers, particularly the do-it-yourselfers, to consider ________ to be a random sample.
A) a mall intercept sample
B) a panel sample
C) a telephone sample
D) a group sample
Answer: B) a panel sample