Many families with children are now attracted to the shopping district in Forest Ridge. What characteristics about families as consumer groups might the owners of The Attic Trunk want to keep in mind?
A) Though more women hold jobs outside the home today than when The Attic Trunk first opened, husband-wife involvement n the buying process has remained relatively unchanged.
B) Children have considerable amounts of disposable income and have a strong influence on family buying decisions.
C) Women today account for 50 percent of all technology purchases.
D) Men today account for about 40 percent of all food purchases.
E) Women influence nine out of ten new home and vacation purchases
Answer: B