MRA's "Code of Marketing Research Standards" discusses the ethics of collecting passive user data. Which of the following is NOT considered passive user data?
A) Web tracking (including but not limited to: Flash, QuickTime, cookies and JavaScript)
B) Manual entry of a telephone survey with permission of the respondent
C) Manual entry into a historical profile after a conversation, email or online chat with a customer service representative
D) Certain forms of observational research such as mystery shopping, social media listening or certain ethnographic protocols
Answer: B) Manual entry of a telephone survey with permission of the respondent