Unisys Corporation engaged in a multi-million dollar campaign to alter its perceptions among many of its customers that it was simply a hardware manufacturer. Unisys wants customers to see it as a services and technology provider. Unisys was:
A. using a repositioning strategy.
B. segmenting the market in new, more profitable ways.
C. adopting a concentrated strategy.
D. adopting an undifferentiated strategy.
E. employing lifestyle segmentation.
Answer: A