Marketing MCQ Marketing Chapter 3 ______ need to be very clear, since they will determine the methods used and the content of the measurement instrument.

______ need to be very clear, since they will determine the methods used and the content of the measurement instrument.

Marketing Chapter 3

______ need to be very clear, since they will determine the methods used and the content of the measurement instrument.

a. Research instruments
b. Research objectives
c. Research approaches
d. Research design plans

Answer: b. Research objectives

Marketing MCQ

______ need to be very clear, since they will determine the methods used and the content of the measurement instrument.

______ need to be very clear, since they will determine the methods used and the content of the measurement instrument.

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