One of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process is to:
a. Allocate sufficient amounts for survey administration.
b. Stress the importance of good questionnaire design in reducing these errors.
c. Stress the importance of thorough validation.
d. Focus on paying respondents and interviewers appropriately.
b. Stress the importance of good questionnaire design in reducing these errors.
Answer: B