One way to measure the ________ effects of advertising is to ________ past sales and past advertising expenditures.
A) communication, average
B) promotion, analyze
C) communication, identify
D) sales, compare
E) sales, combine
Answer: D
One way to measure the ________ effects of advertising is to ________ past sales and past advertising expenditures.
A) communication, average
B) promotion, analyze
C) communication, identify
D) sales, compare
E) sales, combine
Answer: D