Relationship marketing is based on the idea that:
A. important customers need continuous attention.
B. a salesperson can never really know too many people.
C. the burden of quality rests with the seller of the product.
D. a salesperson is only as successful as the product being sold.
E. friends and referrals are the key to long-term sales performance.
Answer: E. friends and referrals are the key to long-term sales performance.