Relationship-oriented firms are _______________.
a. Driven by meeting this quarter's financial projections
b. B. Seeking the most profitable customers who are highly satisfied with the firm's offering
c. C. Constantly investing in new customers and hope they become long-term
d. D. Often scrambling to replace lost customers
e. E. Trying to retain all customers
Answer: B. Seeking the most profitable customers who are highly satisfied with the firm's offering