Rising nonresponse rates have caused marketing researchers to rethink the use of:
a. traditional paper surveys.
b. software technologies.
c. focus groups.
d. traditional data collection methods.
Answer: d. traditional data collection methods.
Rising nonresponse rates have caused marketing researchers to rethink the use of:
a. traditional paper surveys.
b. software technologies.
c. focus groups.
d. traditional data collection methods.
Answer: d. traditional data collection methods.