The first known application of marketing research to a business marketing/advertising problem was conducted by:
A) A group of students.
B) An advertising agency.
C) A farm equipment company.
D) A publishing company.
Answer: B) An advertising agency.
The first known application of marketing research to a business marketing/advertising problem was conducted by:
A) A group of students.
B) An advertising agency.
C) A farm equipment company.
D) A publishing company.
Answer: B) An advertising agency.