The most important step in the marketing research process is:
a. Defining the problem.
b. Determining the need for marketing research.
c. Determining the research objectives.
d. Defining the research plan.
Answer: a. Defining the problem.
The most important step in the marketing research process is:
a. Defining the problem.
b. Determining the need for marketing research.
c. Determining the research objectives.
d. Defining the research plan.
Answer: a. Defining the problem.