The statement "Instant rice cooks in half the time of regular rice," is an example of a:
a. Product feature
b. Segmentation basis
c. Product benefit
d. Market achievement
e. Product advantage
Answer: e. Product advantage
The statement "Instant rice cooks in half the time of regular rice," is an example of a:
a. Product feature
b. Segmentation basis
c. Product benefit
d. Market achievement
e. Product advantage
Answer: e. Product advantage