What is the consumer-adoption process? What are the various steps in the process?
The consumer-adoption process is the mental steps through which an individual passes from first hearing about an innovation to final adoption. The steps are the following:
1. Awareness: The consumer becomes aware of the innovation but lacks information about it.
2. Interest: The consumer is stimulated to seek information about the innovation.
3. Evaluation: The consumer considers whether to try the innovation.
4. Trial: The consumer tries the innovation to improve his or her estimate of its value.
5. Adoption: The consumer decides to make full and regular use of the innovation.