The statement "The new Maytag washer saves you time, work, and money," is an example of a(n):
a. Feature
b. Segmentation variable
c. Advantage
d. Benefit
e. Market trait
Answer: d. Benefit
The statement "The new Maytag washer saves you time, work, and money," is an example of a(n):
a. Feature
b. Segmentation variable
c. Advantage
d. Benefit
e. Market trait
Answer: d. Benefit