The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.
A) desirable benefit
B) good packaging
C) service inseparability
D) strong beliefs and values
E) customer image
Answer: D
The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.
A) desirable benefit
B) good packaging
C) service inseparability
D) strong beliefs and values
E) customer image
Answer: D