Which of the following is the lowest level on which marketers can position their brands in target customers' minds?
A) interactive marketing
B) internal marketing
C) product attributes
D) strong beliefs and values
E) added service
Answer: C
Which of the following is the lowest level on which marketers can position their brands in target customers' minds?
A) interactive marketing
B) internal marketing
C) product attributes
D) strong beliefs and values
E) added service
Answer: C