UPS serves both consumer and business markets, but most of its revenues come from its business customers. UPS has become a strategic logistics ally for many of its business customers, going far beyond offering delivery services to offering inventory management, international trade management, and even financing to its commercial customers. This is an example of which of the following differences between the consumer and business markets?
A) Business purchases involve more buyers.
B) Buyers and sellers in the business market build close, long-term relationships.
C) Business markets contain more and larger buyers.
D) Business buyer demand is derived.
E) Demand in business markets is inelastic
Answer: B