When the advertising objective is to build primary demand for a new product category, ________ advertising will most likely be used.
A) persuasive
B) informative
C) comparative
D) patronage
E) institutional
Answer: B
When the advertising objective is to build primary demand for a new product category, ________ advertising will most likely be used.
A) persuasive
B) informative
C) comparative
D) patronage
E) institutional
Answer: B