Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives?
A) Public relations departments are typically large divisions within corporations.
B) The time and costs associated with public relations can be prohibitive.
C) Public relations specialists lack the skills necessary to work with marketing experts.
D) Many public relations professionals see their jobs as communicating, not necessarily brand building.
E) The public relations department only wants to handle stockholders, employees, and government officials.
Answer: D