_____ divides a market on the basis of lifestyles.
A. Leisure marketing
B. Psychographic segmentation
C. Benefit segmentation
D. Demographic segmentation
E. Behavioristic segmentation
Answer: B
Marketing MCQ
A. Leisure marketing
B. Psychographic segmentation
C. Benefit segmentation
D. Demographic segmentation
E. Behavioristic segmentation
Answer: B