When Coca-Cola only had one product in its line and was targeting everyone, the company was employing:

When Coca-Cola only had one product in its line and was targeting everyone, the company was employing:

When Coca-Cola only had one product in its line and was targeting everyone, the company was employing:


A. concentrated marketing.

B. undifferentiated marketing.

C. market atomization.

D. niche marketing.

E. benefit segmentation.


Answer: B


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