Which of the following is NOT one of the four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength?
A) brand differentiation
B) brand knowledge
C) brand valuation
D) brand esteem
E) brand relevance
Answer: C
Which of the following is NOT one of the four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength?
A) brand differentiation
B) brand knowledge
C) brand valuation
D) brand esteem
E) brand relevance
Answer: C