Which of the following is true with regard to variability? Marketing Chapter 10 Which of the following is true with regard to variability? a. p is always less than q b. q is always less than p c. q = 100% - p d. p and q are always equal e. p + q = 1.96 Answer: c. q = 100% - p Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+