"With this tennis racquet, you'll hit harder and with less effort than other brands," is an example of a(n):
a. Product feature.
b. Economic need.
c. Market identifier.
d. Product advantage.
e. Product benefit.
Answer: d. Product advantage.
"With this tennis racquet, you'll hit harder and with less effort than other brands," is an example of a(n):
a. Product feature.
b. Economic need.
c. Market identifier.
d. Product advantage.
e. Product benefit.
Answer: d. Product advantage.